I’m a fashion and merchandising professional with a background spanning visual merchandising, creative direction, styling, brand development, e-commerce, and marketing. I’ve built my career working across both established fashion brands and entrepreneurial ventures, with experience taking projects from initial concept and trend research through execution and customer experience.
My work combines a strong eye for visual storytelling with a hands-on, business-minded approach. I’ve led visual merchandising initiatives, developed photoshoots and campaigns, styled fashion editorials and product, analyzed trends, and managed product and brand development. I also founded and operated my own wholesale fashion jewelry and accessories company, with products carried in more than 300 stores nationwide.
With a BFA from Parsons School of Design and experience in New York, Los Angeles, and the San Francisco Bay Area, I bring a creative perspective along with a deep understanding of the fashion and retail industry. I’m passionate about creating visually compelling experiences, building brands, and bringing creative ideas to life.